Tag: web marketing

Debunked Science Myths, Indestructible Reputation Tips and More – My Top 5 Social Shares of the Week

This week’s top 5 social shares consists of valuable branding insights such as how men and women evaluate artwork differently. The artwork piece provides some insight into purchasing decisions. But the number one social share satisfies the inner-geek with some little-known science facts. Debunked Science Myths Business Insider sets the record straight on certain science …

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Marketing is Moving from Second Class to First

Anyone that has worked in marketing within at least the last 20 years knows what I am talking about…Usually sales and product/engineering rule the roost. Marketing as a function has been treated as the “necessary evil,” and since it is seen as a cost center, often, it is perceived as a second class function. These …

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Digital Marketing: Why Customer Service Matters More than Ever These Days: Part 1

It happens.  Things go wrong. Deadlines are missed.  Projects go awry. In this case, my client’s web redesign was behind schedule.  More and more deliverables were missed. Then, sadly, the project manager on the vendor side was fired. At that moment, the vendors’ relationship with my worried client could have gone either way. Unfortunately, it …

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LinkedIn Is Not the Only Network Helping Business Win on Social Media

As you all know LinkedIn is my network of choice – but take a look at this infograph outlining a study of how the top brands that are using Twitter. 3 key take aways? If done properly organic growth will happen through engagement. There is still time to catch up. Visual content remains to out …

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Working with a Web Vendor—One Thing Every Marketer Should Do to Stay on Time and Budget

Think of it like foreign travel.  Your college French/Spanish or Italian comes back to you and you can understand some of what going on. Besides you have a map, a guide-book, a list of places recommended by friends who have traveled the route before. Just don’t relax too much.  Because I’m here to tell you …

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3 Facts You Need to Know for Your Next Website Makeover

And you will be doing one— As a growing number of customers find you on mobile devices, you will need to update the look, feel, and NAVIGATION of your site, (like yesterday in fact). Since I just spent a YEAR riding herd on the makeover of an innovative website that gets millions of hits a …

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Top 3 Lessons Learned in 2013, and Goals of Change for 2014

See Ya Dog

Need a Top 3 List to jump start your year-end and new year? I offer my Top 3 Lessons Learned from 2013 and Top 3 Goals for Change in 2014 from me, an entrepreneur, marketer and community advocate.

Top 3 Last Minute Marketing Ideas of 2013

Last Minute Christmas

Last year I provided you with 3 BIG ideas to help you close out your year! And in the same tradition, here are 3 more. 3 Big End of Year Ideas 2013: Reach Out to Abandoned Leads — Holidays are a great time to reach out to those clients that just were not ready for your …

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3 Keys to Managing Online Reviews

Not another communication, engagement channel…Online Reviews. This one may need to move up in your priority list. Find how why and 3 keys to manage online reviews.

Don’t Panic – Manage info overload with a few personal boundaries!

Learn how to manage the 24-hour, infinite online info cycle with a few personal boundaries to help you sustain and succeed.

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