Tag: sales enablement

Email Marketing–Cisco Loyalty E-newsletter

Loyalty is about relationships and keeping in touch with your customers with information relevant to them is the best way to nurture your relationships. This is NOT “Yo Mama’s” e-newsletter… » Situation: There was not shortage of Cisco newsletters for customers, actually more than a dozen in the US alone. Cisco wanted a way to …

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Internal Marketing — Cisco Inspiration Project

So your sales force is busy, right? You have more than a dozen new products coming out at the same time…how do you introduce them in the most efficient way?  Consider podcasts for them to subscribe and listen while they drive to their next customer visit. » Situation: Most sales people are in transit–always going to …

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