Tag: re-inventing icon

Reinventing an icon — How we redesigned the region’s leading news and weather website for new audiences and revenue opportunities without sacrificing a loyal consistency — Case Study

A Case Study on the responsive website redesign of power house local news leader WRAL.com and the exciting results from the project. The Goal:  While logging 3-4 million page views on an average day, super-successful, online power house WRAL.com still needed to evolve or die. News viewing habits for important younger demos had shifted since …

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