Tag: marketing

We Are All Mockingjays – But Resist the Temptation

I had lots of different titles in my head for this post: Top 10 Most Abused Words in Business; Your BS Business Bingo Card Would Have These Words On It; Stop All the Bruises – Top 10 Words You Should Use Sparingly. Instead I decided to make an analogy – Yes, I admit it is …

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Risk Management & Innovative Marketing – 3 Questions I Ask Every Client

Looking for innovative digital marketing? I suggest checking your risk tolerance first.  Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …

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Sales vs. Marketing: The Original Game of Thrones

A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that  sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of …

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Three Reasons Your Business or Non-Profit Needs an ACTIVE Blog

So I’m rushing to get out of the house for a trip to the other side of the world (literally), and it’s not the packing, the pets, the house sitter, bills or business I’m fretting over most—it’s finding time to write this blog post. Because there’s never enough time. Never. So if you wait for …

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Can You Succeed Being Earnest & Positive and Tenacious – and Win!?!

Digging a little deeper into my post from last week, I wanted to highlight two extremely positive, earnest and tenacious entrepreneurs. An inspired gal. Kelsey Ramsden Founder of 4 companies and one of Canada’s leading female entrepreneur and recently shared her 8 Simple Tips for Entrepreneurs with Forbes.  The southern in me  instantly connected to her when she referred to …

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3 Facts You Need to Know for Your Next Website Makeover

And you will be doing one— As a growing number of customers find you on mobile devices, you will need to update the look, feel, and NAVIGATION of your site, (like yesterday in fact). Since I just spent a YEAR riding herd on the makeover of an innovative website that gets millions of hits a …

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2014 Crystal Ball View: My Commentary on Social Media Examiner’s 2014 Predictions

Learn 5 Essential 2014 Social Media Predictions – with my color commentary and abridged version of the Social Media Examiner’s 2014 Trend Predictions.

Top 10 Most Popular Blog Posts from Ester Mae Marketing in 2013

Giving Gifts

In the spirit of giving enjoy Ester Mae’s top 10 posts of 2013: Don’t Forget the Marketing – Biggest Mistake Marketers Make Social Media Operations: Set up and Maintenance key, Not Sexy Point Products vs Solutions–Why you should be looking at total wallet? Drip Marketing – 3 Things You Must have to Nurture Your Prospects …

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Internet Summit 2013 Recap, Innovation Edict and an eBook.

Internet Summit 2013 (#ISum13) was this week- November 12-14 to be exact and as the current Vice President of the Triangle Interactive Marketing Association, TIMA, I thought what better way to showcase the marketing talent of the Triangle to a national audience than creating an ebook sourced from the Triangle marketing rockstars called “Triangle’s 101 Innovative …

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Interactive Marketing Going Mainstream? Trends from the Annual IMA National Conference 2013

The Interactive Marketing Association (IMA) held their national conference last week and I had the opportunity to travel to beautiful San Francisco.  You are probably saying “duh” seeing as I am the Vice President for the  Triangle Interactive Marketing Association (TIMA) but for what it’s worth I felt very proud to represent the Triangle area. Now …

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