Tag: marketing strategy

From Euro Zone to Fireball Whisky – My Top 5 Social Shares of the Week

This week’s top social shares includes some bad news for Euro Zone and The New York Times. Now on to the good stuff. News looks good for Fireball Whisky. Learn a thing or two about their marketing strategy. How’s this for serendipity. Last week, I declared Focus is the New Black, and this week I found an ingenious …

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Marketing is Moving from Second Class to First

Anyone that has worked in marketing within at least the last 20 years knows what I am talking about…Usually sales and product/engineering rule the roost. Marketing as a function has been treated as the “necessary evil,” and since it is seen as a cost center, often, it is perceived as a second class function. These …

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Stop Telling Your Story – Show It!

 “It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind  

Why Visual Content Matters –

“What we see depends mainly on what we look for.” ― John Lubbock

Digital Marketing: Why Customer Service Matters More than Ever These Days: Part 1

It happens.  Things go wrong. Deadlines are missed.  Projects go awry. In this case, my client’s web redesign was behind schedule.  More and more deliverables were missed. Then, sadly, the project manager on the vendor side was fired. At that moment, the vendors’ relationship with my worried client could have gone either way. Unfortunately, it …

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3 Facts You Need to Know for Your Next Website Makeover

And you will be doing one— As a growing number of customers find you on mobile devices, you will need to update the look, feel, and NAVIGATION of your site, (like yesterday in fact). Since I just spent a YEAR riding herd on the makeover of an innovative website that gets millions of hits a …

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5 Steps to Marketing your New Mobile Application

Learn 5 simple steps to marketing your new mobile application.

Don’t Forget the Marketing – Biggest Mistake Marketers Make

Find out the 2 most important things to do when you create a new asset to drive business.