Tag: lead generation

Comcast Owns a Theme Park Business, the Truth About Steve Jobs, and More – My Top 5 Social Shares of the Week

This week’s top social shares are mostly about technology, the business of technology, and what technology can do for business. But first, let’s learn who owns the nation’s second largest theme park—after Disney. Just a Reminder That Comcast Also Owns a Huge Theme Park Business BuzzFeed News wants to remind us that the country’s largest cable provider …

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LinkedIn Is Not the Only Network Helping Business Win on Social Media

As you all know LinkedIn is my network of choice – but take a look at this infograph outlining a study of how the top brands that are using Twitter. 3 key take aways? If done properly organic growth will happen through engagement. There is still time to catch up. Visual content remains to out …

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Instead of Cold Calling, Try a Personal Email – 6 Tips to Writing an Intro Email that Works

No Cold Calling Zone

Find a sample email template that works and stats that confirm that cold calling is dying.

Top 10 Most Popular Blog Posts from Ester Mae Marketing in 2013

Giving Gifts

In the spirit of giving enjoy Ester Mae’s top 10 posts of 2013: Don’t Forget the Marketing – Biggest Mistake Marketers Make Social Media Operations: Set up and Maintenance key, Not Sexy Point Products vs Solutions–Why you should be looking at total wallet? Drip Marketing – 3 Things You Must have to Nurture Your Prospects …

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Top 3 Last Minute Marketing Ideas of 2013

Last Minute Christmas

Last year I provided you with 3 BIG ideas to help you close out your year! And in the same tradition, here are 3 more. 3 Big End of Year Ideas 2013: Reach Out to Abandoned Leads — Holidays are a great time to reach out to those clients that just were not ready for your …

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Digital Loyalty and Affiliate Marketing Combined? A win-win combo

Digital Fan key to digital loyalty

How to set up a digital loyalty and affiliate marketing program to grow your social media contact lists, generate leads and WOM marketing.

Web, Video & Social: TechwiseTV Energy Efficiency in the Data Center Social Media Plan

Wondering how to launch your new social media presence with a splash? Try an online video series with established techno-geeks and offer sneak peaks for tier 2-3 bloggers for some extra online publicity! » Situation: Cisco was entering in the Data Center market with no previous experience, limited budget and long-time partnerships that were soon-to-be …

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Web, Video & Social: Cisco Interaction Network

Harness the power of web, video and social to engage and nurture customers and prospects. » Situation: New online technology TV program with no consistent social or online brand, limited SEO functionality and no sustainability plan to feed content or interactivity. » Action: Create a website optimized for search engines, (for online video that’s no …

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