Tag: internal communications

Digital Marketing: Why Customer Service Matters Part 2 – From Flower Seed to Local TV

My friend, Patricia has a mania for growing hollyhocks.  She had some bad luck with a packet of $4 mail order Red Halo seed. They didn’t sprout! Before you think a $4 pack of seed is small potatoes – let me remind you that gardening is THE number one leisure activity. Which makes the mail order …

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Digital Marketing: Why Customer Service Matters More than Ever These Days: Part 1

It happens.  Things go wrong. Deadlines are missed.  Projects go awry. In this case, my client’s web redesign was behind schedule.  More and more deliverables were missed. Then, sadly, the project manager on the vendor side was fired. At that moment, the vendors’ relationship with my worried client could have gone either way. Unfortunately, it …

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Three Reasons Your Business or Non-Profit Needs an ACTIVE Blog

So I’m rushing to get out of the house for a trip to the other side of the world (literally), and it’s not the packing, the pets, the house sitter, bills or business I’m fretting over most—it’s finding time to write this blog post. Because there’s never enough time. Never. So if you wait for …

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Leadership 2.0 – 3 More Leadership Tips: #ThrowbackThursday Inspiration

                  Last thursday I tweeted a leadership article I posted back in 2011. #Leadership…helping to educate and inspire people to take risks #B2B – http://t.co/hR12cMQMcT #throwbackthursday— K. Melissa Kennedy (@kmelissakennedy) January 16, 2014 A lot has changed since then.  Ester Mae Marketing has taken off to unbelievable …

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Instead of Cold Calling, Try a Personal Email – 6 Tips to Writing an Intro Email that Works

No Cold Calling Zone

Find a sample email template that works and stats that confirm that cold calling is dying.

Top 3 Last Minute Marketing Ideas of 2013

Last Minute Christmas

Last year I provided you with 3 BIG ideas to help you close out your year! And in the same tradition, here are 3 more. 3 Big End of Year Ideas 2013: Reach Out to Abandoned Leads — Holidays are a great time to reach out to those clients that just were not ready for your …

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How to wrangle your resources within–A lesson in sales and diplomacy

So you have a big organization…you are trying to rally everyone behind a cause, campaign….and everyone has their own budgets, priorities and agendas…so how do you win hearts and minds and rally to a collaboration success without endless cycles of “redo, approve, redo, approve”?

Internal Marketing — Cisco Inspiration Project

So your sales force is busy, right? You have more than a dozen new products coming out at the same time…how do you introduce them in the most efficient way?  Consider podcasts for them to subscribe and listen while they drive to their next customer visit. » Situation: Most sales people are in transit–always going to …

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Internal Marketing — Cisco Talent Connection Organization Adoption

Internal communications, change management, organization adoption….many names same need–AUDIENCE ACTION. » Situation: How to capture the attention of a highly distracted workforce to understand a new career program, Cisco Talent Connection and take action by completing a profile. » Action: A fun character, a webisode series and a play on movie merchandising and viral shareability. …

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