Anyone that has worked in marketing within at least the last 20 years knows what I am talking about…Usually sales and product/engineering rule the roost. Marketing as a function has been treated as the “necessary evil,” and since it is seen as a cost center, often, it is perceived as a second class function. These …
Looking for innovative digital marketing? I suggest checking your risk tolerance first. Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …
“It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind
“What we see depends mainly on what we look for.” ― John Lubbock
My friend, Patricia has a mania for growing hollyhocks. She had some bad luck with a packet of $4 mail order Red Halo seed. They didn’t sprout! Before you think a $4 pack of seed is small potatoes – let me remind you that gardening is THE number one leisure activity. Which makes the mail order …
As you all know LinkedIn is my network of choice – but take a look at this infograph outlining a study of how the top brands that are using Twitter. 3 key take aways? If done properly organic growth will happen through engagement. There is still time to catch up. Visual content remains to out …
And you will be doing one— As a growing number of customers find you on mobile devices, you will need to update the look, feel, and NAVIGATION of your site, (like yesterday in fact). Since I just spent a YEAR riding herd on the makeover of an innovative website that gets millions of hits a …
Need a Top 3 List to jump start your year-end and new year? I offer my Top 3 Lessons Learned from 2013 and Top 3 Goals for Change in 2014 from me, an entrepreneur, marketer and community advocate.
Learn 5 simple steps to marketing your new mobile application.
It is amazing what happens when things all work together in harmony. integrating your brand into all your communication seems simple, but with lots of moving parts and people, sometimes that task can be a bear. » Situation: North Carolina State University was trying to raise $1 billion dollars in private funding. State government budgets …
