Tag: innovation

Taking Innovation to the Next Level: Ester Mae Marketing Pivots to 48 Innovate

Check out the proven enterprise-class innovation process from 48 Innovate, the recent pivot for Ester Mae Marketing.

Comcast Owns a Theme Park Business, the Truth About Steve Jobs, and More – My Top 5 Social Shares of the Week

This week’s top social shares are mostly about technology, the business of technology, and what technology can do for business. But first, let’s learn who owns the nation’s second largest theme park—after Disney. Just a Reminder That Comcast Also Owns a Huge Theme Park Business BuzzFeed News wants to remind us that the country’s largest cable provider …

Continue reading

Top 5 Tips to Transition from Enterprise to Startup

Most people know I left my BIG corporate job at Cisco to go out on my own. I am a HUGE advocate of stepping out of your comfort zone. But leaving a steady corporate job for the unknown is hard. NO DOUBT. So for those that are considering taking the leap…not necessarily just going out …

Continue reading

Holograms, Rockstar Women Entrepreneurs & My Lil Moments of Fame — All Happened This past Week

Everyone says, savor that moment of fame, because it is fleeting.  Well—here is how I am savoring mine by sharing some amazing technology and people at the same time. Triangle Startup Weekend – Women was a huge success. Here is a full recap and one of my moments of fame shared with amazing organizers, volunteers …

Continue reading

Marketing is Moving from Second Class to First

Anyone that has worked in marketing within at least the last 20 years knows what I am talking about…Usually sales and product/engineering rule the roost. Marketing as a function has been treated as the “necessary evil,” and since it is seen as a cost center, often, it is perceived as a second class function. These …

Continue reading

Hot Week for Triangle Creatives & Entrepreneurs: Sept 8-12

Not sure if it is because the weather is cooling or just serendipity, but the week of September 8-14 is packed full of events for your inner creative or entrepreneur. Don’t miss out on these activities many free, most under $20! Forward Triangle, formerly known as Triangle Entrepreneurs Week, starts on Monday, September 8 and …

Continue reading

Risk Management & Innovative Marketing – 3 Questions I Ask Every Client

Looking for innovative digital marketing? I suggest checking your risk tolerance first.  Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …

Continue reading

Stop Telling Your Story – Show It!

 “It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind  

Digital Marketing: Why Customer Service Matters Part 2 – From Flower Seed to Local TV

My friend, Patricia has a mania for growing hollyhocks.  She had some bad luck with a packet of $4 mail order Red Halo seed. They didn’t sprout! Before you think a $4 pack of seed is small potatoes – let me remind you that gardening is THE number one leisure activity. Which makes the mail order …

Continue reading

What’s So Special About March? Women’s History Month for One!

You probably were thinking basketball, right?  Well that happens in March too, but so does Women’s History Month. Last weekend was International Women’s Day and had I not been digging out of my inbox from being out of the country for 3 weeks I would have posted this sooner. Take a look below at some …

Continue reading

Load more