Tag: how to start

Can’t Win Them All: Focus is the New Black

Time and time again we are tested. If feels a little like the sound of a moral at the end of a fairy tale. Character meets challenge. Is tested. Good prevails. Maybe I have been watching way too much Once Upon A Time, but I think today’s ultimate test is Focus. Yes, I have written …

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Top 5 Tips to Transition from Enterprise to Startup

Most people know I left my BIG corporate job at Cisco to go out on my own. I am a HUGE advocate of stepping out of your comfort zone. But leaving a steady corporate job for the unknown is hard. NO DOUBT. So for those that are considering taking the leap…not necessarily just going out …

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Digital Marketing: Why Customer Service Matters Part 2 – From Flower Seed to Local TV

My friend, Patricia has a mania for growing hollyhocks.  She had some bad luck with a packet of $4 mail order Red Halo seed. They didn’t sprout! Before you think a $4 pack of seed is small potatoes – let me remind you that gardening is THE number one leisure activity. Which makes the mail order …

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What’s So Special About March? Women’s History Month for One!

You probably were thinking basketball, right?  Well that happens in March too, but so does Women’s History Month. Last weekend was International Women’s Day and had I not been digging out of my inbox from being out of the country for 3 weeks I would have posted this sooner. Take a look below at some …

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LinkedIn Is Not the Only Network Helping Business Win on Social Media

As you all know LinkedIn is my network of choice – but take a look at this infograph outlining a study of how the top brands that are using Twitter. 3 key take aways? If done properly organic growth will happen through engagement. There is still time to catch up. Visual content remains to out …

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Can You Succeed Being Earnest & Positive and Tenacious – and Win!?!

Digging a little deeper into my post from last week, I wanted to highlight two extremely positive, earnest and tenacious entrepreneurs. An inspired gal. Kelsey Ramsden Founder of 4 companies and one of Canada’s leading female entrepreneur and recently shared her 8 Simple Tips for Entrepreneurs with Forbes.  The southern in me  instantly connected to her when she referred to …

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My Year at the Top of TIMA – How to Balance Time and Still Make an Impact Serving on a Volunteer Board

You can’t do it all – Oh gosh, how many times have I learned and re-learned that cruel lesson.  So as I begin my year of service as incoming President of the Triangle Interactive Marketing Association (TIMA), I think a critical step is to set obtainable goals and limits. First some background –  TIMA is …

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Biggest Social Media Misconception: Nothing is FREE

Many people in marketing or not, assume getting involved with social media as a marketing tool is a no brainer, because it is FREE. Well, I am here to tell you that is NOT true.