Tag: channel marketing

Learn 6 Business and Marketing Lessons From My Garden

Who knew digging in the dirt can offer such insights for business? 6 lessons sure to wow your customers and create long-term habits for business success!

Stop Telling Your Story – Show It!

 “It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind  

Instead of Cold Calling, Try a Personal Email – 6 Tips to Writing an Intro Email that Works

No Cold Calling Zone

Find a sample email template that works and stats that confirm that cold calling is dying.

Next Gen Demand Generation: Tips for Online Video for Channel Marketers

online video

Check out my recent guest blog post for Channel Maven Consulting on online video demand generation. Learn how to drive more leads through video.

Scalable Marketing – Marketing Services Organization

How do you create marketing programs for your channel reseller partners that scale your vendor staff? Is it possible to build a process to offer customization for each partner to generate leads with less work for you and your partner? Yes, take the Amazon approach. » Situation: Channel marketing support budgets were shrinking and Cisco was …

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Scalable Marketing – Web Content Syndication

How do you scale marketing across thousands of channel resellers? How do you transform their websites into a whole new content distribution network? » Situation: Cisco needed a way to scale its marketing, generate more leads and loyalty from its partner reseller network. It needed to find a way to reduce time and cost of updating …

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