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Tag: channel marketing
Scalable Marketing – Marketing Services Organization
How do you create marketing programs for your channel reseller partners that scale your vendor staff? Is it possible to build a process to offer customization for each partner to generate leads with less work for you and your partner? Yes, take the Amazon approach. » Situation: Channel marketing support budgets were shrinking and Cisco was …
Scalable Marketing – Web Content Syndication
How do you scale marketing across thousands of channel resellers? How do you transform their websites into a whole new content distribution network? » Situation: Cisco needed a way to scale its marketing, generate more leads and loyalty from its partner reseller network. It needed to find a way to reduce time and cost of updating …