Tag: change management

Stop Telling Your Story – Show It!

 “It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind  

Digital Marketing: Why Customer Service Matters More than Ever These Days: Part 1

It happens.  Things go wrong. Deadlines are missed.  Projects go awry. In this case, my client’s web redesign was behind schedule.  More and more deliverables were missed. Then, sadly, the project manager on the vendor side was fired. At that moment, the vendors’ relationship with my worried client could have gone either way. Unfortunately, it …

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Can You Succeed Being Earnest & Positive and Tenacious – and Win!?!

Digging a little deeper into my post from last week, I wanted to highlight two extremely positive, earnest and tenacious entrepreneurs. An inspired gal. Kelsey Ramsden Founder of 4 companies and one of Canada’s leading female entrepreneur and recently shared her 8 Simple Tips for Entrepreneurs with Forbes.  The southern in me  instantly connected to her when she referred to …

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3 Facts You Need to Know for Your Next Website Makeover

And you will be doing one— As a growing number of customers find you on mobile devices, you will need to update the look, feel, and NAVIGATION of your site, (like yesterday in fact). Since I just spent a YEAR riding herd on the makeover of an innovative website that gets millions of hits a …

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Leadership 2.0 – 3 More Leadership Tips: #ThrowbackThursday Inspiration

                  Last thursday I tweeted a leadership article I posted back in 2011. #Leadership…helping to educate and inspire people to take risks #B2B – http://t.co/hR12cMQMcT #throwbackthursday— K. Melissa Kennedy (@kmelissakennedy) January 16, 2014 A lot has changed since then.  Ester Mae Marketing has taken off to unbelievable …

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Top 3 Lessons Learned in 2013, and Goals of Change for 2014

See Ya Dog

Need a Top 3 List to jump start your year-end and new year? I offer my Top 3 Lessons Learned from 2013 and Top 3 Goals for Change in 2014 from me, an entrepreneur, marketer and community advocate.

How to empower your clients, stakeholders over fear: Data does it

Change and innovation are tough to swallow for most. Fear of the unknown is a powerful force. Learn how to transform your client or stakeholders to say “YES” to innovation.

Internal Marketing — Cisco Talent Connection Organization Adoption

Internal communications, change management, organization adoption….many names same need–AUDIENCE ACTION. » Situation: How to capture the attention of a highly distracted workforce to understand a new career program, Cisco Talent Connection and take action by completing a profile. » Action: A fun character, a webisode series and a play on movie merchandising and viral shareability. …

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