Tag: business

Digital Marketing: Why Customer Service Matters More than Ever These Days: Part 1

It happens.  Things go wrong. Deadlines are missed.  Projects go awry. In this case, my client’s web redesign was behind schedule.  More and more deliverables were missed. Then, sadly, the project manager on the vendor side was fired. At that moment, the vendors’ relationship with my worried client could have gone either way. Unfortunately, it …

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LinkedIn Is Not the Only Network Helping Business Win on Social Media

As you all know LinkedIn is my network of choice – but take a look at this infograph outlining a study of how the top brands that are using Twitter. 3 key take aways? If done properly organic growth will happen through engagement. There is still time to catch up. Visual content remains to out …

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Can You Succeed Being Earnest & Positive and Tenacious – and Win!?!

Digging a little deeper into my post from last week, I wanted to highlight two extremely positive, earnest and tenacious entrepreneurs. An inspired gal. Kelsey Ramsden Founder of 4 companies and one of Canada’s leading female entrepreneur and recently shared her 8 Simple Tips for Entrepreneurs with Forbes.  The southern in me  instantly connected to her when she referred to …

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My Year at the Top of TIMA – How to Balance Time and Still Make an Impact Serving on a Volunteer Board

You can’t do it all – Oh gosh, how many times have I learned and re-learned that cruel lesson.  So as I begin my year of service as incoming President of the Triangle Interactive Marketing Association (TIMA), I think a critical step is to set obtainable goals and limits. First some background –  TIMA is …

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Leadership 2.0 – 3 More Leadership Tips: #ThrowbackThursday Inspiration

                  Last thursday I tweeted a leadership article I posted back in 2011. #Leadership…helping to educate and inspire people to take risks #B2B – http://t.co/hR12cMQMcT #throwbackthursday— K. Melissa Kennedy (@kmelissakennedy) January 16, 2014 A lot has changed since then.  Ester Mae Marketing has taken off to unbelievable …

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Instead of Cold Calling, Try a Personal Email – 6 Tips to Writing an Intro Email that Works

No Cold Calling Zone

Find a sample email template that works and stats that confirm that cold calling is dying.

Top 10 Most Popular Blog Posts from Ester Mae Marketing in 2013

Giving Gifts

In the spirit of giving enjoy Ester Mae’s top 10 posts of 2013: Don’t Forget the Marketing – Biggest Mistake Marketers Make Social Media Operations: Set up and Maintenance key, Not Sexy Point Products vs Solutions–Why you should be looking at total wallet? Drip Marketing – 3 Things You Must have to Nurture Your Prospects …

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Internet Summit 2013 Recap, Innovation Edict and an eBook.

Internet Summit 2013 (#ISum13) was this week- November 12-14 to be exact and as the current Vice President of the Triangle Interactive Marketing Association, TIMA, I thought what better way to showcase the marketing talent of the Triangle to a national audience than creating an ebook sourced from the Triangle marketing rockstars called “Triangle’s 101 Innovative …

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Well, does she walk the LinkedIn walk? Find out her BIG Mistake. Guest Blogger Heather Kilcrease: @Mrheather Reviews K. Melissa Kennedy’s Profile

Well, does she walk the LinkedIn walk? Find out her BIG Mistake by Guest Blogger Heather Kilcrease: @Mrheather Reviews K. Melissa Kennedy’s LinkedIn Profile.

WTHDTEM

Is your profile full of gibberish? An alphabet soup of sorts? See how you may be alienating your next customer or influencer with a few simple letters.

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