Tag: b2b

New Selling Strategy Series – The Knowledgable B2B Buyer

Skeptical Guy is a Skeptic

Part 1-The Knowledgeable B2B Buyer News flash, not only has the B2B buying process changed but the B2B buyer has as well.  Back in the day, sales and marketing tactics were all the same regardless of a prospect – a glossy brochure, a cold call, a direct mail piece…one size fits all.  Those days are …

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