Tag: B2B marketing

Sales vs. Marketing: The Original Game of Thrones

A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that  sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of …

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Marketing Problem and Solution: Lead Generation without Telemarketing

Lead generation is fundamental to a marketers’ role and you don’t have to resort to telemarketing anymore. Find out how you can generate leads with online video.