Anyone that has worked in marketing within at least the last 20 years knows what I am talking about…Usually sales and product/engineering rule the roost. Marketing as a function has been treated as the “necessary evil,” and since it is seen as a cost center, often, it is perceived as a second class function. These …
Who knew digging in the dirt can offer such insights for business? 6 lessons sure to wow your customers and create long-term habits for business success!
Looking for innovative digital marketing? I suggest checking your risk tolerance first. Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …
“It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind
As you all know LinkedIn is my network of choice – but take a look at this infograph outlining a study of how the top brands that are using Twitter. 3 key take aways? If done properly organic growth will happen through engagement. There is still time to catch up. Visual content remains to out …
So I’m rushing to get out of the house for a trip to the other side of the world (literally), and it’s not the packing, the pets, the house sitter, bills or business I’m fretting over most—it’s finding time to write this blog post. Because there’s never enough time. Never. So if you wait for …
Digging a little deeper into my post from last week, I wanted to highlight two extremely positive, earnest and tenacious entrepreneurs. An inspired gal. Kelsey Ramsden Founder of 4 companies and one of Canada’s leading female entrepreneur and recently shared her 8 Simple Tips for Entrepreneurs with Forbes. The southern in me instantly connected to her when she referred to …
And you will be doing one— As a growing number of customers find you on mobile devices, you will need to update the look, feel, and NAVIGATION of your site, (like yesterday in fact). Since I just spent a YEAR riding herd on the makeover of an innovative website that gets millions of hits a …
Find a sample email template that works and stats that confirm that cold calling is dying.
Need a Top 3 List to jump start your year-end and new year? I offer my Top 3 Lessons Learned from 2013 and Top 3 Goals for Change in 2014 from me, an entrepreneur, marketer and community advocate.
