Web, Video & Social: Cisco Interaction Network

Harness the power of web, video and social to engage and nurture customers and prospects.

» Situation:

New online technology TV program with no consistent social or online brand, limited SEO functionality and no sustainability plan to feed content or interactivity.

» Action:

Create a website optimized for search engines, (for online video that’s no small thing) that serves as a “roundabout” for outside social media properties for visitors to interact with show talent, Cisco and other experts on their terms.

» Result:

Increased visits by 20%, fans, followers, subscribers by 400% and increased online conversions by 10%.

Cisco Interaction Network: Past, Present & Future–It’s always a journey!

[slideshare id=8828731&doc=cinpastpresentfuture-110811101408-phpapp01]