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Web, Video & Social: Cisco Interaction Network

Harness the power of web, video and social to engage and nurture customers and prospects.

» Situation:

New online technology TV program with no consistent social or online brand, limited SEO functionality and no sustainability plan to feed content or interactivity.

» Action:

Create a website optimized for search engines, (for online video that’s no small thing) that serves as a “roundabout” for outside social media properties for visitors to interact with show talent, Cisco and other experts on their terms.

» Result:

Increased visits by 20%, fans, followers, subscribers by 400% and increased online conversions by 10%.

Cisco Interaction Network: Past, Present & Future–It’s always a journey!

[slideshare id=8828731&doc=cinpastpresentfuture-110811101408-phpapp01]

About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,