Harness the power of web, video and social to engage and nurture customers and prospects.
» Situation:
New online technology TV program with no consistent social or online brand, limited SEO functionality and no sustainability plan to feed content or interactivity.
» Action:
Create a website optimized for search engines, (for online video that’s no small thing) that serves as a “roundabout” for outside social media properties for visitors to interact with show talent, Cisco and other experts on their terms.
» Result:
Increased visits by 20%, fans, followers, subscribers by 400% and increased online conversions by 10%.
Cisco Interaction Network: Past, Present & Future–It’s always a journey!
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