Internal Marketing — Cisco Talent Connection Organization Adoption

Internal communications, change management, organization adoption….many names same need–AUDIENCE ACTION.

» Situation:

How to capture the attention of a highly distracted workforce to understand a new career program, Cisco Talent Connection and take action by completing a profile.

» Action:

A fun character, a webisode series and a play on movie merchandising and viral shareability. A 1-2 punch, nontraditional communication tactics combined with traditional offer a winning combination.

Watch the webisode trailer to see what all the fuss is about.

Check out the quick overview of the launch plan including strategy and tactics:

» Results:

An internal campaign that accelerated adoption 10X faster than traditional methods.