Internal communications, change management, organization adoption….many names same need–AUDIENCE ACTION.
» Situation:
How to capture the attention of a highly distracted workforce to understand a new career program, Cisco Talent Connection and take action by completing a profile.
» Action:
A fun character, a webisode series and a play on movie merchandising and viral shareability. A 1-2 punch, nontraditional communication tactics combined with traditional offer a winning combination.
Watch the webisode trailer to see what all the fuss is about.
Check out the quick overview of the launch plan including strategy and tactics:
An internal campaign that accelerated adoption 10X faster than traditional methods.
Melissa Kennedy
I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.
My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,
In a Nut Shell
* Innovative marketing that delivers
* Cut thru the clutter with bold actions
* Deliver audience & action in all media
* Specialize in the great unknown