Well, does she walk the LinkedIn walk? Find out her BIG Mistake. Guest Blogger Heather Kilcrease: @Mrheather Reviews K. Melissa Kennedy’s Profile

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Well, does she walk the LinkedIn walk? Find out her BIG Mistake.

Reviews of K. Melissa Kennedy’s Profile.

by Guest Blogger Heather Kilcrease: @Mrheather

LinkedIn is funny, it’s a tool that can work for or against you.  Aligning with the New Sales Series, Melissa has written about over the last few weeks, she asked me to tear into her profile for her readers this week.  Of course I said yes, but soon realized tearing apart perfection is hard to do.  🙂  Seriously, this gal has her act together, she does what she recommends and these days that is hard to find!!

Before I dissect and dive in: Score 9 of 10. Find out her BIG MISTAKE below.

2.5 Seconds

Melissa often speaks about how in the digital age we have less than 2.5 seconds to make an impression online.  LinkedIn is no different and in this first screenshots of Melissa’s profile she really captures her professional image succinctly.

Lets see how Melissa stacks up:

  • Professionally taken photo
  • Melissa presents a professional image, the picture fits and is a headshot, which works best for LinkedIn, being that it’s a professional social network.
  • Creative/differentiated title explaining what you do
  • Melissa nails it, but I would have her change is the casing Innovative Marketing Pioneer that Delivers since it is a title not a sentence. <And, no, this isn’t the BIG MISTAKE I claimed>.
  • Work and education experience completed
  • Check and check, plus she sprinkles in keywords that align with her skills. BONUS.

Contact Information

This is a touchy subject for some.  Some people just do not want people knowing their information, whether it’s avoiding sales calls, spam emails or whatever else might make them tense.

I am a strong believer that the easier you make it for your CUSTOMERS to get in contact with you the less they will seek out your competitors.  The key here is transparency and as you can see Melissa is just that.  Plus, she customized  her profile url  (www.linkedin.com/in/kmelissakennedy). It’s easier to share with people networking, plus its help with those Google rankings for your name. 


This is hard, but it is also how your profile comes alive. It’s how people associate you as a helpful, trusted advisor in your area of expertise. Melissa consistently offers helpful resources and articles in her feed. Don’t think you have time for all that?  She does all that in 10 minutes a day, check out her post on it here.


I know Melissa.  I have met and worked with her.  And when you meet her, you immediately connect.  She is energetic, open, transparent and always willing to help.  BUT this summary, while professionally true…that third person perspective – KILLS IT for ME.

This section is about telling your story from your voice.  It offers a platform to not only talk about your experience and ability, but also who you are.  What is something fun and unique about you?  People buy from people, NOT profiles.

Melissa – Correct this BIG MISTAKE. Write an elevator speech from your voice, not a radio announcer.

But of course, she redeems herself and a fabulous tip for you all: Under the summary section, showcase your projects, especially when you have complex projects or products.


Now here is where you could get away with speaking in third person.  You are essentially explaining your organization and your accomplishments at that organization.  My suggestion for Melissa would be to almost move her Ester Mae experience into her summary and take her “about “page on her website and enter it in.

Her experience seems to go on forever, because she is a total rock star but it is a little unnecessary.  I didn’t even want to include the screenshots because there were too many.  The rule of thumb of noting experience is 10 years.  Anything other than your present position is pretty unnecessary information, as your clients want to know what your CURRENT skills are anyway.  Also certain industries, such as tech and science will have a shorter relevance term.  As an example the “camera phone” was the best invention in 2003.  Try passing that off as innovative these days. Instead put your accomplishments for years past in your accomplishments.

Awards, Organizations, Groups and Following

This is a great place to round out your experience and interests.  Someone will be looking deep within your profile to get this information, so it make sure you complete the sections. Melissa has this covered – I hear, though, the groups and following part is more about education and gathering intel vs just for show.

Recommendations & a Wrap Up

Recommendations are like customer testimonials for a company or Amazon reviews.  They offer third-party perspective and can add a lot of color commentary on how it is to work with you.  Melissa’s profile has a good mix of managers, colleagues across all her experience.  You can see trends that align with her summary, title and keywords. BRAVO.

And that’s a wrap.  The New Sales Series: What the heck does that even mean: WTHDTEM; Profile pictures that will make you laugh and lose business; Your B2B Social Profile – Are you trustworthy enough? The Knowledgeable B2B Buyer; offers some easy ways to present your best professional self, as well as, help customers and prospects through social media and LinkedIn, in particular.

Here is the last tip from me: Just as Melissa was brave enough to have a colleague review her profile, you should too.  It can really help get you started, help you progress or just add the last touches.  Nothing like an outside perspective.

1 comment

  1. Thanks Heather. I will work on that big mistake! I would encourage anyone to let someone look at your profile and offer some advice. It’s a bit scary, but it’s best to find out and fix than let it linger.

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