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Top 3 Last Minute Marketing Ideas of 2013

Last Minute Christmas Last year I provided you with 3 BIG ideas to help you close out your year! And in the same tradition, here are 3 more.
3 Big End of Year Ideas 2013:
  1. Reach Out to Abandoned Leads — Holidays are a great time to reach out to those clients that just were not ready for your product or service earlier in the year. Think about a thank you campaign specially customized to those leads.
  2. Source New Ideas and Content — Sending and sharing relevant, valuable content is always key. Take some extra time to pay attention to what people are saying online about your industry or your business. Look for opportunities to engage with your prospects on LinkedIn, respond to a customer’s question on Twitter, or thank someone for a positive online review. New content ideas are a perfect way to use the last bit of your end-of-year marketing budget, consider creating a 2014 outlook e-book, infograph or get ahead of your editorial blog calendar.
  3. Update your Email Lists —Clear out any bounced email addresses, duplicates and otherwise inactive contacts so you can focus on engaging your most interested customers and nurture the leads that will bring you success in 2014.

Cheers to you ALL.  What an incredible year! 

Thank You Word Bubble

And a big THANKS for being a part of my business.

About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

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