First, I must give a shout out to #SEOmeetup and Phil Buckley @1918 for some of these search engine optimization(SEO) DIY tipstips. This is a brilliant group of folks sharing their knowledge to help others reach their highest Google search potential.
Here are 8 tips and tricks I got from the meeting on search engine optimization (SEO). Oh–by the way, search engine optimization is hard. It takes time. And many places/people charge you lots of money to do search engine optimization because it is time and labor intensive. One more thing…Google is changing its search algorithm all the time….while these search engine optimization tips are the basics and probably won’t change too much, but in no means meant to be comprehensive.
- Pick your keywords. What will your prospects type in that almighty google search box? Viola-those are your keywords.
- Put your keywords in the meta description, tags and h1 tags. If you don’t know what that is or how to do it. You should ask your web helper, i.e. designer or coder to help you. That should be included in the design or maintenance by the way.
- Be consistent. Use those chosen keywords everywhere in your site. In your overview, about, blog posts, everywhere. Google looks a frequency of usage as one of its search parameters.
- Complete all your profiles and link to your site. These can be Linkedin, Google+(more about that one later), Facebook, Twitter, Yelp, Foursquare. If there is a place to put your business…claim it and make sure your description is consistent and you link to your site.
- Start building “back links.” This is a journey. Being listed in online directories for your service, mentioned in blogs and other online news venues, partner websites, your profiles above, local listings like Google Places, Bing Local, Yahoo Link. The more online venues with your website linked on it, the more credibility Google gives you. Basically Google says: “Hey, this person has lots of sites linking to it, it must be relevant.”
- Get reviews. Google now seems to only show Google reviews, so you may want to concentrate on that, but who cares if it is amazon, yelp or google. Reviews help build street fred, not only for search, but also for customers and prospects. BTW–don’t just have all good reviews, people know that is fake. I good balance is the way to go.
- Just say no to Flash. What used to be the old standard is now completely ignored by Google. If you site is in flash, google doesn’t see it.
- Optimize for mobile. Google rewards sites that have optimized for the mobile browser…think of it as a first movers advantage.
Oh and something I totally didn’t think about, but you may want to make a mental note. Everything now is personalized. Google serves up content based on what you search for in the past, your location, etc.
Here are 2 tricks:
- Log out of your google account and search.
- Try adding &pws=0 at the end of your search query…fascinating how it changes the results. It is code that strips out the personalization.
How about you? What search engine optimization DIY tips do you have?