A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together.
As Pardot notes when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. They have cleverly put together a fun and informative infographic to help find the pain points, mindsets, and opportunities for peace between these two departments.