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Sales vs. Marketing: The Original Game of Thrones

Iron Throne_Don DraperA Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that  sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together.

 

As Pardot notes when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. They have cleverly put together a fun and informative infographic to help find the pain points, mindsets, and opportunities for peace between these two departments.

Sales vs. Marketing: The Original Game of Thrones

 

About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

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