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Professional web video: Why go pro? A case study

Since I redid my introduction video for my website, it got me thinking about others who may have the same questions about professional web video:

  • Should I create a professional web video for my website? It’s just the web, do you really need high-end production?
  • Can’t I just do it myself? or let my nephew do it?
  • Does lighting really make that big of a difference?

Watch for 3 BIG Take Aways on Going Pro for Video!

PS: Thanks Frank from Franklin Video….lighting does matter…looks like a million bucks! Looking for a pro to produce a professional web video, I recommend Frank Smith @ www.franklinvideo(dot)com.

About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

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