Next Gen Demand Generation: Tips for Online Video for Channel Marketers

Tips on adding online video into your next demand generation campaign

Want to know how to use video in your next demand generation campaign?How about empowering your channel partners to up level their demand generation.  It’s fourth quarter for lots of comapnies as the end of the year rounds the corner.  Check out the guest blog post I wrote for Channel Maven Marketing to find out tips on how to put video to use and drive leads.

online video

Rev up your online vide demand generation

Click to learn more: “Mix up your and your partners’ demand generation with a little video”

About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

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