Picture credit: Brian McDonald @bmcd67
Internet Summit 2013 (#ISum13) was this week- November 12-14 to be exact and as the current Vice President of the Triangle Interactive Marketing Association, TIMA, I thought what better way to showcase the marketing talent of the Triangle to a national audience than creating an ebook sourced from the Triangle marketing rockstars called “Triangle’s 101 Innovative Digital Marketing Tips.” If you want a copy, Tweet me @kmelissakennedy or send me a Linkedin invite with “I need that ebook” in the message.
TIMA is all about educating and building solid relationships. So we wanted to give back, educate and offer a platform for some of the brightest minds to be heard. The days leading up to #isum13 my team and I worked tirelessly gathered 101 marketing tips. (I’ll save that story for another post 🙂 Unfortunately, as with any time-sensitive project there were a few that didn’t make it into the book, here are some of my favorites:
3 things happen in the buying cycle; divided camps break out, solutions start to look alike, and price becomes important. #timatips
— Hank Bowman (@BowmanZen) November 14, 2013
Use twitter during conference. #TIMAtips #ISum13 @Internet_Summit
— Jake St. Peter (@jakestpeter) November 12, 2013
Stop using the phrase “there’s an app for that!” Like, immediately. #TIMAtips
— Jason Papagan (@jpapagan) November 12, 2013
The community seemed to be really responsive to this initiative and were overwhelmingly excited to share the community’s insights. Our goals seem to align with what the conference headliners were saying. Gary Vee, aka Gary Vanderchuck inspired with this zinger: “People get fat and stop innovating,” he went on to add that they get successful and think their brand alone will keep them in business. He also mentioned how “you’re f%$^cking screwed without innovation” While his language makes me blush, I am in complete agreement.
There were about 2000 people in attendance and every person I came across were smart, innovative, and, well, frankly, my competition, one way or another. I whole heartedly agree with Gary Vee’s advice- Innovation is the only differentiator. That’s what I strive for both personally and professionally.
All in all #Isum13 was fantastic and I will leave you with some of my favorite conference chatter/tips of wisdom:
“Be innovative. Focus less on being an ad, and more on being a value-add.” – @leXiro #isum13
— Eckel and Vaughan (@EckelVaughan) November 14, 2013
My #isum13 talk today asks: What if Duck Dynasty & Daft Punk collaborated on a Thxgiving Special? Answer #GetTurkey http://t.co/7s25VQzLKL
— Arik Abel (@ArikAbel) November 14, 2013
Startup Summit today after #TSFShowcase – come see me talk about Startup Culture at 2:30: http://t.co/qSHYHczeyl #isum13
— Joe Procopio (@jproco) November 12, 2013
