Internet Summit 2013 Recap, Innovation Edict and an eBook.

Picture credit: Brian McDonald @bmcd67

Internet Summit 2013 (#ISum13) was this week- November 12-14 to be exact and as the current Vice President of the Triangle Interactive Marketing Association, TIMA, I thought what better way to showcase the marketing talent of the Triangle to a national audience than creating an ebook sourced from the Triangle marketing rockstars called “Triangle’s 101 Innovative Digital Marketing Tips.” If you want a copy, Tweet me @kmelissakennedy or send me a Linkedin invite with “I need that ebook” in the message.

TIMA is all about educating and building solid relationships. So we wanted to give back, educate and offer a platform for some of the brightest minds to be heard.  The days leading up to #isum13 my team and I worked tirelessly gathered 101 marketing tips. (I’ll save that story for another post 🙂 Unfortunately, as with any time-sensitive project there were a few that didn’t make it into the book, here are some of my favorites:




The community seemed to be really responsive to this initiative and were overwhelmingly excited to share the community’s insights.  Our goals seem to align with what the conference headliners were saying.  Gary Vee, aka Gary Vanderchuck inspired with this zinger: “People get fat and stop innovating,” he went on to add that they get successful and think their brand alone will keep them in business. He also mentioned how “you’re f%$^cking screwed without innovation”  While his language makes me blush, I am in complete agreement.

There were about 2000 people in attendance and every person I came across were smart, innovative, and, well, frankly, my competition, one way or another.  I whole heartedly agree with Gary Vee’s advice- Innovation is the only differentiator. That’s what I strive for both personally and professionally.

All in all #Isum13 was fantastic and I will leave you with some of my favorite conference chatter/tips of wisdom:




About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

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