If you have wanted to give up that nasty cold calling habit but find yourself feeling confused, do not fret 2014 is the year. I have your solution. According to a recent infograph from Marketo, email is the metric of choice. Take a look at the statistics here:
Now you have all the facts what to do with them? Here are my 6 Steps to a Perfect Email “Cold Call” (with an example draft):
This is Melissa Kennedy, I decided to shoot you a quick note after (seeing/hearing/speaking to someone) about ___________ . When you get a minute, I would love the opportunity to go over __________(details of my solution) that may solve your issue. Let me know when you may have a quick 20 minutes to discuss. Here is a great resource that may help ______(insert a piece of collateral, e-book, infograph, blog, etc). I appreciate your time and look forward to hearing back from you.
MelissaK. Melissa KennedyPresident, Ester Mae MarketingPresident, Triangle Interactive Marketing Association@kmelissakennedy
To simply break it down for you:
- Use their first name – so familiarity and that you not isn’t canned
- Word choice matters — I used “decided” to show that I made a choice to reach out.
- Don’t be Vague — use specifics to show you have done your homework and you have something worthy of a conversation
- Tease what you want to discuss — it shows the email is not canned, and shows relevant solutions that may help
- Offer them educational content — this gesture reinforces that you intention is to educate and help
- List your LinkedIn and Twitter addresses — it conveys that I am an open, come and learn about me. Plus, it offers other means to communicate with me
Notice that the message is short a — keep it simple.
What are some ways you use your inbox?