From Euro Zone to Fireball Whisky – My Top 5 Social Shares of the Week

This week’s top social shares includes some bad news for Euro Zone and The New York Times.

Now on to the good stuff.

News looks good for Fireball Whisky. Learn a thing or two about their marketing strategy.

How’s this for serendipity. Last week, I declared Focus is the New Black, and this week I found an ingenious tip to help with focus—the 90/90/1 rule.

Euro Zone Business Growth Remains Weak in October Despite Deep Price Cuts: PMI

From Reuters: Despite price cutting, Euro zone business growth has been slower than expected for October. This puts added pressure on the European Central Bank as it tries to ward off deflation.

This segues into the next story. Europe is also where Fireball Whisky is facing a scandal for containing too much of a chemical found in antifreeze.

How Fireball Became The Most Successful Liquor In Decades

The liquor has been experiencing exponential growth.

According to Business Insider, Fireball is close to surpassing Jägermeister as the go-to shot. This is due to some aggressive marketing. Part of Fireball’s marketing campaign includes targeting college towns, enlisting celebrities, and encouraging drinking contests.

Need A Productivity Boost? Master the 90/90/1 Rule

Move over 80/20 rule, there’s a new productivity equation in town.

The gist of the 90/90/1 rule is simple: For the next 90 days devote the first 90 minutes of your day to your most important project and nothing else.

Read more about it here in Forbes.

This rule seems simple to implement. Are you willing to take the 90/90/1 challenge?

Time Is Running Short For The New York Times

News doesn’t look good for The New York Times. According to this Forbes article, the company hasn’t recorded consistent profit growth for five years.

Reddit Makes Crowdfunding Official With Redditmade

Crowdfunding has been growing steadily in recent years, and now Reddit wants to get into the game. Introducing Redditmade.

Intrigued? Readwrite explains how it works.

About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

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