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Focus – The Future Crown Jewel of All Skills

Focus – The Future Crown Jewel of All Skills

You know when you fill out your LinkedIn profile and the section comes up for Skills.  You know the section I am talking about…the one now everyone is endorsing you.  Have you ever really thought about what are the best skill sets in a time where business is flipped upside down.  Where companies can start with less cash than it costs to buy a used car.  Where everyday people are bombarded with millions of messages and information. I suggest one of the most important skills these days is “FOCUS” – both for individuals and companies.  More and more we are seeing “barriers of entry” busted.  We are seeing cross-over in product and service lines.  And yet the temptation of adding more and more constantly  lingers and entices us to do more.  Sure, we try to justify this action as a way to diversify our portfolio…but what it really is doing is distracting us from being the best. Distracting us from being the best employee or the best company. It’s hard.  It’s hard to say no. It’s hard to create boundaries and stick to them.  You have to be flexible, yet focused.  It’s a dance.  Well, I just put on my dancing shoes.  I challenge you to strive to “FOCUS” more.  What do you think? Is “FOCUS” a key to success today? I am going to put it on my LinkedIn Profile.  How about you?

About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

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