This week’s top 5 social shares consists of valuable branding insights such as how men and women evaluate artwork differently. The artwork piece provides some insight into purchasing decisions. But the number one social share satisfies the inner-geek with some little-known science facts.
Business Insider sets the record straight on certain science “facts” that are actually myths.
Browse the side-show and learn something new. For example, did you know there is a fourth state of matter? (In addition to the three states of matter we were taught in school: solid, liquid and gas.) And dog lovers out there may be surprised to learn that one year is not equal to seven dog years.
With the high value placed on reputation, it’s no wonder this article in Forbes resonates with so many of my followers. John Hall lays out seven tips for building a brand with a reputation that endures.
Worldwide sales of PCs in the third quarter fell slightly, but didn’t fall as much as IDC projected. This piece in Computerword explains current trends in PC sales.
Few would argue that bad work habits, such as checking Facebook on company time, will limit career success, but this article includes counter-cultural advice such as, “avoid staying late.”
And tell me if you agree or disagree with these 6 tips.
This fascinating Huff Post Business piece explains how men and women evaluate artwork differently. Apparently men put more emphasis on the artist, while women put more emphasis on the art itself. The study, published in the August edition of the journal of Psychology & Marketing, consisted of 518 men and women who were asked to evaluate artwork and then read fictitious biographies about the artist.
If a biography described the artist as “ordinary” or a “beginner” men were more likely to take that into account when deciding to purchase art. Women seemed more interested in evaluating the artwork on its merits. Do the findings surprise you?