Debunked Science Myths, Indestructible Reputation Tips and More – My Top 5 Social Shares of the Week

This week’s top 5 social shares consists of valuable branding insights such as how men and women evaluate artwork differently. The artwork piece provides some insight into purchasing decisions. But the number one social share satisfies the inner-geek with some little-known science facts.

Debunked Science Myths

Business Insider sets the record straight on certain science “facts” that are actually myths.

The four states of matter. Photo credit: Spirit469

The four states of matter. Photo credit: Spirit469

Browse the side-show and learn something new. For example, did you know there is a fourth state of matter? (In addition to the three states of matter we were taught in school: solid, liquid and gas.) And dog lovers out there may be surprised to learn that one year is not equal to seven dog years.

Indestructible Reputation Tips

John Hall, Forbes Contributor

With the high value placed on reputation, it’s no wonder this article in Forbes resonates with so many of my followers. John Hall lays out seven tips for building a brand with a reputation that endures.

PC Shipments Slip in the Third Quarter

Worldwide sales of PCs in the third quarter fell slightly, but didn’t fall as much as IDC projected. This piece in Computerword  explains current trends in PC sales.

6 Things Everyone Needs To Stop Doing At Work

Few would argue that bad work habits, such as checking Facebook on company time, will limit career success, but this article includes counter-cultural advice such as, “avoid staying late.”

Read more: http://www.businessinsider.com/things-to-stop-doing-at-work-2014-10#ixzz3Gz1b32oq

And tell me if you agree or disagree with these 6 tips.

When It Comes to Picking Art, Men & Women Just Don’t See Eye to Eye

This fascinating Huff Post Business piece explains how men and women evaluate artwork differently. Apparently men put more emphasis on the artist, while women put more emphasis on the art itself. The study, published in the August edition of the journal of Psychology & Marketing, consisted of 518 men and women who were asked to evaluate artwork and then read fictitious biographies about the artist.

If a biography described the artist as “ordinary” or a “beginner” men were more likely to take that into account when deciding to purchase art. Women seemed more interested in evaluating the artwork on its merits. Do the findings surprise you?


About the author

Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations.

My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

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