Here is why I hate it…it is this stream of consciousness..the contact stream of information. Some things are great nuggets, some thing are random crap and some things just repeat over and over. If feels like a swarm of gnats–buzz buzz in your ear–except this is a buzz, buzz of your eyes. It is distracting and sometimes disabling. Sometimes I think to myself, I don’t get it…
It has value. If you have any of these common reactions to Twitter…read me out. You may become, like me, a reformed, twitter hater…and learn to like, maybe not love, and leverage this media.
Here are four ways it can provide value in business and beyond:
1)Excellent broadcast medium — while it may feel like it goes out into the great internet beyond…your followers and their followers, etc. It is kind of like a new school bulletin board to update people on events, posts, videos, opportunities and more.
2)Research heaven — some of the best research and articles come from my tweet feeds, links, hot news and more in short blasts of information Find this from people you follow or check out what is hot, by following trending of #hashtags @ http://www.hashtags.org/ or Twemes (twitter themes) @ http://twemes.com/.
3)Real-time customer service — what a way to set the record straight or solve a customer experience gone awry…instant way to track, react and support your customer experience
4)The ultimate virtual networking event — Twitter is the most “stranger-friendly” social network. You know when you go into a real-life networking event and sometimes you know no one…and you are always looking for the “lone wolf” to strike up a conversation…well twitter is the most receptive to a stranger reaching out. Remember when introducing yourself…don’t forget to provide some value—a question, a link of interests, etc, along with your @messages.
So give it a chance. It has lots of value. Use it on your terms. Try something new once a week, if you like it, fold it into your tweet practice, if not..leave it out. Don’t hate it…make it work for you. I am reformed, are you?