Category: Web Content

Reinventing an icon — How we redesigned the region’s leading news and weather website for new audiences and revenue opportunities without sacrificing a loyal consistency — Case Study

A Case Study on the responsive website redesign of power house local news leader WRAL.com and the exciting results from the project. The Goal:  While logging 3-4 million page views on an average day, super-successful, online power house WRAL.com still needed to evolve or die. News viewing habits for important younger demos had shifted since …

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We Are All Mockingjays – But Resist the Temptation

I had lots of different titles in my head for this post: Top 10 Most Abused Words in Business; Your BS Business Bingo Card Would Have These Words On It; Stop All the Bruises – Top 10 Words You Should Use Sparingly. Instead I decided to make an analogy – Yes, I admit it is …

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Marketing is Moving from Second Class to First

Anyone that has worked in marketing within at least the last 20 years knows what I am talking about…Usually sales and product/engineering rule the roost. Marketing as a function has been treated as the “necessary evil,” and since it is seen as a cost center, often, it is perceived as a second class function. These …

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Stop Telling Your Story – Show It!

 “It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind  

3 Facts You Need to Know for Your Next Website Makeover

And you will be doing one— As a growing number of customers find you on mobile devices, you will need to update the look, feel, and NAVIGATION of your site, (like yesterday in fact). Since I just spent a YEAR riding herd on the makeover of an innovative website that gets millions of hits a …

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2014 Crystal Ball View: My Commentary on Social Media Examiner’s 2014 Predictions

Learn 5 Essential 2014 Social Media Predictions – with my color commentary and abridged version of the Social Media Examiner’s 2014 Trend Predictions.

Internal Marketing — Cisco Talent Connection Organization Adoption

Internal communications, change management, organization adoption….many names same need–AUDIENCE ACTION. » Situation: How to capture the attention of a highly distracted workforce to understand a new career program, Cisco Talent Connection and take action by completing a profile. » Action: A fun character, a webisode series and a play on movie merchandising and viral shareability. …

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Scalable Marketing – Web Content Syndication

How do you scale marketing across thousands of channel resellers? How do you transform their websites into a whole new content distribution network? » Situation: Cisco needed a way to scale its marketing, generate more leads and loyalty from its partner reseller network. It needed to find a way to reduce time and cost of updating …

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