Category: Strategy

Taking Innovation to the Next Level: Ester Mae Marketing Pivots to 48 Innovate

Check out the proven enterprise-class innovation process from 48 Innovate, the recent pivot for Ester Mae Marketing.

Can’t Win Them All: Focus is the New Black

Time and time again we are tested. If feels a little like the sound of a moral at the end of a fairy tale. Character meets challenge. Is tested. Good prevails. Maybe I have been watching way too much Once Upon A Time, but I think today’s ultimate test is Focus. Yes, I have written …

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Top 5 Tips to Transition from Enterprise to Startup

Most people know I left my BIG corporate job at Cisco to go out on my own. I am a HUGE advocate of stepping out of your comfort zone. But leaving a steady corporate job for the unknown is hard. NO DOUBT. So for those that are considering taking the leap…not necessarily just going out …

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Top 99 Reasons to go to Triangle Startup Weekend – Women: Oct. 10-12.

Learn why you can and should attend TSW-Women and facts about women in business and tech in the world and the Triangle.

Marketing is Moving from Second Class to First

Anyone that has worked in marketing within at least the last 20 years knows what I am talking about…Usually sales and product/engineering rule the roost. Marketing as a function has been treated as the “necessary evil,” and since it is seen as a cost center, often, it is perceived as a second class function. These …

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The Importance of the F — Word

Find out 4 key strategies to help you FOCUS and succeed.

Want to Engage Your Audience? Look To General Electric for Some Tips.

I don’t normally rave about brands for the most part but this is worth the mention.  General Electric (GE) exemplifies what it means to be social.  All it takes is one quick Google search to see. Not only is their stock up but you will see highlights of their social media efforts from Forbes, Entrepreneur Mag, …

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Risk Management & Innovative Marketing – 3 Questions I Ask Every Client

Looking for innovative digital marketing? I suggest checking your risk tolerance first.  Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …

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Sales vs. Marketing: The Original Game of Thrones

A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that  sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of …

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Stop Telling Your Story – Show It!

 “It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind  

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