Category: Social Media

Commentary, tips and tricks using social media

Want to Engage Your Audience? Look To General Electric for Some Tips.

I don’t normally rave about brands for the most part but this is worth the mention.  General Electric (GE) exemplifies what it means to be social.  All it takes is one quick Google search to see. Not only is their stock up but you will see highlights of their social media efforts from Forbes, Entrepreneur Mag, …

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Learn 6 Business and Marketing Lessons From My Garden

Who knew digging in the dirt can offer such insights for business? 6 lessons sure to wow your customers and create long-term habits for business success!

Risk Management & Innovative Marketing – 3 Questions I Ask Every Client

Looking for innovative digital marketing? I suggest checking your risk tolerance first.  Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …

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Stop Telling Your Story – Show It!

 “It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind  

LinkedIn Is Not the Only Network Helping Business Win on Social Media

As you all know LinkedIn is my network of choice – but take a look at this infograph outlining a study of how the top brands that are using Twitter. 3 key take aways? If done properly organic growth will happen through engagement. There is still time to catch up. Visual content remains to out …

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Working with a Web Vendor—One Thing Every Marketer Should Do to Stay on Time and Budget

Think of it like foreign travel.  Your college French/Spanish or Italian comes back to you and you can understand some of what going on. Besides you have a map, a guide-book, a list of places recommended by friends who have traveled the route before. Just don’t relax too much.  Because I’m here to tell you …

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Three Reasons Your Business or Non-Profit Needs an ACTIVE Blog

So I’m rushing to get out of the house for a trip to the other side of the world (literally), and it’s not the packing, the pets, the house sitter, bills or business I’m fretting over most—it’s finding time to write this blog post. Because there’s never enough time. Never. So if you wait for …

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2014 Crystal Ball View: My Commentary on Social Media Examiner’s 2014 Predictions

Learn 5 Essential 2014 Social Media Predictions – with my color commentary and abridged version of the Social Media Examiner’s 2014 Trend Predictions.

Top 3 Lessons Learned in 2013, and Goals of Change for 2014

See Ya Dog

Need a Top 3 List to jump start your year-end and new year? I offer my Top 3 Lessons Learned from 2013 and Top 3 Goals for Change in 2014 from me, an entrepreneur, marketer and community advocate.

Top 10 Most Popular Blog Posts from Ester Mae Marketing in 2013

Giving Gifts

In the spirit of giving enjoy Ester Mae’s top 10 posts of 2013: Don’t Forget the Marketing – Biggest Mistake Marketers Make Social Media Operations: Set up and Maintenance key, Not Sexy Point Products vs Solutions–Why you should be looking at total wallet? Drip Marketing – 3 Things You Must have to Nurture Your Prospects …

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