Category: Social Selling

How to wrangle your resources within–A lesson in sales and diplomacy

So you have a big organization…you are trying to rally everyone behind a cause, campaign….and everyone has their own budgets, priorities and agendas…so how do you win hearts and minds and rally to a collaboration success without endless cycles of “redo, approve, redo, approve”?

Web, Video & Social: Cisco Interaction Network

Harness the power of web, video and social to engage and nurture customers and prospects. » Situation: New online technology TV program with no consistent social or online brand, limited SEO functionality and no sustainability plan to feed content or interactivity. » Action: Create a website optimized for search engines, (for online video that’s no …

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Biggest Social Media Misconception: Nothing is FREE

Many people in marketing or not, assume getting involved with social media as a marketing tool is a no brainer, because it is FREE. Well, I am here to tell you that is NOT true.

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