Category: Portfolio

Reinventing an icon — How we redesigned the region’s leading news and weather website for new audiences and revenue opportunities without sacrificing a loyal consistency — Case Study

A Case Study on the responsive website redesign of power house local news leader WRAL.com and the exciting results from the project. The Goal:  While logging 3-4 million page views on an average day, super-successful, online power house WRAL.com still needed to evolve or die. News viewing habits for important younger demos had shifted since …

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Working with a Web Vendor—One Thing Every Marketer Should Do to Stay on Time and Budget

Think of it like foreign travel.  Your college French/Spanish or Italian comes back to you and you can understand some of what going on. Besides you have a map, a guide-book, a list of places recommended by friends who have traveled the route before. Just don’t relax too much.  Because I’m here to tell you …

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Three Reasons Your Business or Non-Profit Needs an ACTIVE Blog

So I’m rushing to get out of the house for a trip to the other side of the world (literally), and it’s not the packing, the pets, the house sitter, bills or business I’m fretting over most—it’s finding time to write this blog post. Because there’s never enough time. Never. So if you wait for …

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Well, does she walk the LinkedIn walk? Find out her BIG Mistake. Guest Blogger Heather Kilcrease: @Mrheather Reviews K. Melissa Kennedy’s Profile

Well, does she walk the LinkedIn walk? Find out her BIG Mistake by Guest Blogger Heather Kilcrease: @Mrheather Reviews K. Melissa Kennedy’s LinkedIn Profile.

WTHDTEM

Is your profile full of gibberish? An alphabet soup of sorts? See how you may be alienating your next customer or influencer with a few simple letters.

Leadership–if you are too far ahead, you are NO longer leading

A wise manager once told me that advice in one of my performance reviews…These are words I now live by. Find out four ways to pull the reins on the edge and successfully lead!

Integrated Marketing–NC State Achieve! Marketing Plan

It is amazing what happens when things all work together in harmony.  integrating your brand into all your communication seems simple, but with lots of moving parts and people, sometimes that task can be a bear. » Situation: North Carolina State University was trying to raise $1 billion dollars in private funding.  State government budgets …

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Email Marketing–Cisco Loyalty E-newsletter

Loyalty is about relationships and keeping in touch with your customers with information relevant to them is the best way to nurture your relationships. This is NOT “Yo Mama’s” e-newsletter… » Situation: There was not shortage of Cisco newsletters for customers, actually more than a dozen in the US alone. Cisco wanted a way to …

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Web, Video & Social: TechwiseTV Energy Efficiency in the Data Center Social Media Plan

Wondering how to launch your new social media presence with a splash? Try an online video series with established techno-geeks and offer sneak peaks for tier 2-3 bloggers for some extra online publicity! » Situation: Cisco was entering in the Data Center market with no previous experience, limited budget and long-time partnerships that were soon-to-be …

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Scalable Marketing – Marketing Services Organization

How do you create marketing programs for your channel reseller partners that scale your vendor staff? Is it possible to build a process to offer customization for each partner to generate leads with less work for you and your partner? Yes, take the Amazon approach. » Situation: Channel marketing support budgets were shrinking and Cisco was …

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