Category: Marketing

Assessments, tips and commentary around general marketing topics

Web, Video & Social: Cisco Interaction Network

Harness the power of web, video and social to engage and nurture customers and prospects. » Situation: New online technology TV program with no consistent social or online brand, limited SEO functionality and no sustainability plan to feed content or interactivity. » Action: Create a website optimized for search engines, (for online video that’s no …

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Biggest Social Media Misconception: Nothing is FREE

Many people in marketing or not, assume getting involved with social media as a marketing tool is a no brainer, because it is FREE. Well, I am here to tell you that is NOT true.

Scalable Marketing – Web Content Syndication

How do you scale marketing across thousands of channel resellers? How do you transform their websites into a whole new content distribution network? » Situation: Cisco needed a way to scale its marketing, generate more leads and loyalty from its partner reseller network. It needed to find a way to reduce time and cost of updating …

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