Category: Leadership

Taking Innovation to the Next Level: Ester Mae Marketing Pivots to 48 Innovate

Check out the proven enterprise-class innovation process from 48 Innovate, the recent pivot for Ester Mae Marketing.

Reinventing an icon — How we redesigned the region’s leading news and weather website for new audiences and revenue opportunities without sacrificing a loyal consistency — Case Study

A Case Study on the responsive website redesign of power house local news leader WRAL.com and the exciting results from the project. The Goal:  While logging 3-4 million page views on an average day, super-successful, online power house WRAL.com still needed to evolve or die. News viewing habits for important younger demos had shifted since …

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Top 99 Reasons to go to Triangle Startup Weekend – Women: Oct. 10-12.

Learn why you can and should attend TSW-Women and facts about women in business and tech in the world and the Triangle.

What Can We Learn from Jesus, Ryan Adams and the Implications for the Triangle?

Whiskeytown Album Cover

Surprised by the title I bet…but it was inspired out of two recent encounters with local entrepreneurs. They both threw out the Jesus reference…the Ryan Adams one is mine. Often you can’t get a speaking gig or a meeting in your hometown, but if someone from the outside comes in, somehow they have instant credibility. …

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The Importance of the F — Word

Find out 4 key strategies to help you FOCUS and succeed.

Sales vs. Marketing: The Original Game of Thrones

A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that  sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of …

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Digital Marketing: Why Customer Service Matters Part 2 – From Flower Seed to Local TV

My friend, Patricia has a mania for growing hollyhocks.  She had some bad luck with a packet of $4 mail order Red Halo seed. They didn’t sprout! Before you think a $4 pack of seed is small potatoes – let me remind you that gardening is THE number one leisure activity. Which makes the mail order …

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Can You Succeed Being Earnest & Positive and Tenacious – and Win!?!

Digging a little deeper into my post from last week, I wanted to highlight two extremely positive, earnest and tenacious entrepreneurs. An inspired gal. Kelsey Ramsden Founder of 4 companies and one of Canada’s leading female entrepreneur and recently shared her 8 Simple Tips for Entrepreneurs with Forbes.  The southern in me  instantly connected to her when she referred to …

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My Year at the Top of TIMA – How to Balance Time and Still Make an Impact Serving on a Volunteer Board

You can’t do it all – Oh gosh, how many times have I learned and re-learned that cruel lesson.  So as I begin my year of service as incoming President of the Triangle Interactive Marketing Association (TIMA), I think a critical step is to set obtainable goals and limits. First some background –  TIMA is …

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3 Facts You Need to Know for Your Next Website Makeover

And you will be doing one— As a growing number of customers find you on mobile devices, you will need to update the look, feel, and NAVIGATION of your site, (like yesterday in fact). Since I just spent a YEAR riding herd on the makeover of an innovative website that gets millions of hits a …

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