Category: Growth

Taking Innovation to the Next Level: Ester Mae Marketing Pivots to 48 Innovate

Check out the proven enterprise-class innovation process from 48 Innovate, the recent pivot for Ester Mae Marketing.

Reinventing an icon — How we redesigned the region’s leading news and weather website for new audiences and revenue opportunities without sacrificing a loyal consistency — Case Study

A Case Study on the responsive website redesign of power house local news leader WRAL.com and the exciting results from the project. The Goal:  While logging 3-4 million page views on an average day, super-successful, online power house WRAL.com still needed to evolve or die. News viewing habits for important younger demos had shifted since …

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Can’t Win Them All: Focus is the New Black

Time and time again we are tested. If feels a little like the sound of a moral at the end of a fairy tale. Character meets challenge. Is tested. Good prevails. Maybe I have been watching way too much Once Upon A Time, but I think today’s ultimate test is Focus. Yes, I have written …

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Top 5 Tips to Transition from Enterprise to Startup

Most people know I left my BIG corporate job at Cisco to go out on my own. I am a HUGE advocate of stepping out of your comfort zone. But leaving a steady corporate job for the unknown is hard. NO DOUBT. So for those that are considering taking the leap…not necessarily just going out …

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Top 99 Reasons to go to Triangle Startup Weekend – Women: Oct. 10-12.

Learn why you can and should attend TSW-Women and facts about women in business and tech in the world and the Triangle.

What Can We Learn from Jesus, Ryan Adams and the Implications for the Triangle?

Whiskeytown Album Cover

Surprised by the title I bet…but it was inspired out of two recent encounters with local entrepreneurs. They both threw out the Jesus reference…the Ryan Adams one is mine. Often you can’t get a speaking gig or a meeting in your hometown, but if someone from the outside comes in, somehow they have instant credibility. …

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Hot Week for Triangle Creatives & Entrepreneurs: Sept 8-12

Not sure if it is because the weather is cooling or just serendipity, but the week of September 8-14 is packed full of events for your inner creative or entrepreneur. Don’t miss out on these activities many free, most under $20! Forward Triangle, formerly known as Triangle Entrepreneurs Week, starts on Monday, September 8 and …

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The Importance of the F — Word

Find out 4 key strategies to help you FOCUS and succeed.

Learn 6 Business and Marketing Lessons From My Garden

Who knew digging in the dirt can offer such insights for business? 6 lessons sure to wow your customers and create long-term habits for business success!

Risk Management & Innovative Marketing – 3 Questions I Ask Every Client

Looking for innovative digital marketing? I suggest checking your risk tolerance first.  Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …

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