Category: Content

Debunked Science Myths, Indestructible Reputation Tips and More – My Top 5 Social Shares of the Week

This week’s top 5 social shares consists of valuable branding insights such as how men and women evaluate artwork differently. The artwork piece provides some insight into purchasing decisions. But the number one social share satisfies the inner-geek with some little-known science facts. Debunked Science Myths Business Insider sets the record straight on certain science …

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Risk Management & Innovative Marketing – 3 Questions I Ask Every Client

Looking for innovative digital marketing? I suggest checking your risk tolerance first.  Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …

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Sales vs. Marketing: The Original Game of Thrones

A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that  sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of …

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Stop Telling Your Story – Show It!

 “It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” ― Patrick Rothfuss, The Name of the Wind  

Why Visual Content Matters –

“What we see depends mainly on what we look for.” ― John Lubbock

Digital Marketing: Why Customer Service Matters More than Ever These Days: Part 1

It happens.  Things go wrong. Deadlines are missed.  Projects go awry. In this case, my client’s web redesign was behind schedule.  More and more deliverables were missed. Then, sadly, the project manager on the vendor side was fired. At that moment, the vendors’ relationship with my worried client could have gone either way. Unfortunately, it …

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Don’t Panic – Manage info overload with a few personal boundaries!

Learn how to manage the 24-hour, infinite online info cycle with a few personal boundaries to help you sustain and succeed.

The King and Queen of Marketing – Audience & Content Rule!

Before you glam it up, define your audience and content to drive success. Ignoring the King and Queen of marketing will end in disaster…Rule with some simple steps upfront!