A Case Study on the responsive website redesign of power house local news leader WRAL.com and the exciting results from the project. The Goal: While logging 3-4 million page views on an average day, super-successful, online power house WRAL.com still needed to evolve or die. News viewing habits for important younger demos had shifted since …
This week’s top social shares includes some bad news for Euro Zone and The New York Times. Now on to the good stuff. News looks good for Fireball Whisky. Learn a thing or two about their marketing strategy. How’s this for serendipity. Last week, I declared Focus is the New Black, and this week I found an ingenious …
This week’s top 5 social shares consists of valuable branding insights such as how men and women evaluate artwork differently. The artwork piece provides some insight into purchasing decisions. But the number one social share satisfies the inner-geek with some little-known science facts. Debunked Science Myths Business Insider sets the record straight on certain science …
I had lots of different titles in my head for this post: Top 10 Most Abused Words in Business; Your BS Business Bingo Card Would Have These Words On It; Stop All the Bruises – Top 10 Words You Should Use Sparingly. Instead I decided to make an analogy – Yes, I admit it is …
I don’t normally rave about brands for the most part but this is worth the mention. General Electric (GE) exemplifies what it means to be social. All it takes is one quick Google search to see. Not only is their stock up but you will see highlights of their social media efforts from Forbes, Entrepreneur Mag, …
Who knew digging in the dirt can offer such insights for business? 6 lessons sure to wow your customers and create long-term habits for business success!
A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of …
“What we see depends mainly on what we look for.” ― John Lubbock
My friend, Patricia has a mania for growing hollyhocks. She had some bad luck with a packet of $4 mail order Red Halo seed. They didn’t sprout! Before you think a $4 pack of seed is small potatoes – let me remind you that gardening is THE number one leisure activity. Which makes the mail order …
It happens. Things go wrong. Deadlines are missed. Projects go awry. In this case, my client’s web redesign was behind schedule. More and more deliverables were missed. Then, sadly, the project manager on the vendor side was fired. At that moment, the vendors’ relationship with my worried client could have gone either way. Unfortunately, it …
