Category: B2B

Taking Innovation to the Next Level: Ester Mae Marketing Pivots to 48 Innovate

Check out the proven enterprise-class innovation process from 48 Innovate, the recent pivot for Ester Mae Marketing.

From Euro Zone to Fireball Whisky – My Top 5 Social Shares of the Week

This week’s top social shares includes some bad news for Euro Zone and The New York Times. Now on to the good stuff. News looks good for Fireball Whisky. Learn a thing or two about their marketing strategy. How’s this for serendipity. Last week, I declared Focus is the New Black, and this week I found an ingenious …

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Comcast Owns a Theme Park Business, the Truth About Steve Jobs, and More – My Top 5 Social Shares of the Week

This week’s top social shares are mostly about technology, the business of technology, and what technology can do for business. But first, let’s learn who owns the nation’s second largest theme park—after Disney. Just a Reminder That Comcast Also Owns a Huge Theme Park Business BuzzFeed News wants to remind us that the country’s largest cable provider …

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Debunked Science Myths, Indestructible Reputation Tips and More – My Top 5 Social Shares of the Week

This week’s top 5 social shares consists of valuable branding insights such as how men and women evaluate artwork differently. The artwork piece provides some insight into purchasing decisions. But the number one social share satisfies the inner-geek with some little-known science facts. Debunked Science Myths Business Insider sets the record straight on certain science …

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We Are All Mockingjays – But Resist the Temptation

I had lots of different titles in my head for this post: Top 10 Most Abused Words in Business; Your BS Business Bingo Card Would Have These Words On It; Stop All the Bruises – Top 10 Words You Should Use Sparingly. Instead I decided to make an analogy – Yes, I admit it is …

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The Importance of the F — Word

Find out 4 key strategies to help you FOCUS and succeed.

Want to Engage Your Audience? Look To General Electric for Some Tips.

I don’t normally rave about brands for the most part but this is worth the mention.  General Electric (GE) exemplifies what it means to be social.  All it takes is one quick Google search to see. Not only is their stock up but you will see highlights of their social media efforts from Forbes, Entrepreneur Mag, …

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Learn 6 Business and Marketing Lessons From My Garden

Who knew digging in the dirt can offer such insights for business? 6 lessons sure to wow your customers and create long-term habits for business success!

Risk Management & Innovative Marketing – 3 Questions I Ask Every Client

Looking for innovative digital marketing? I suggest checking your risk tolerance first.  Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …

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Sales vs. Marketing: The Original Game of Thrones

A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that  sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of …

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