Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations. My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

Most commented posts

  1. Why companies don’t try new things? Legacy Inertia — 6 comments
  2. Don’t Panic – Manage info overload with a few personal boundaries! — 6 comments
  3. New Selling Strategy Series – The Knowledgable B2B Buyer — 5 comments
  4. Don’t Forget the Marketing – Biggest Mistake Marketers Make — 4 comments
  5. How to create a website in 2 weeks and $250? — 4 comments

Author's posts

What Can We Learn from Jesus, Ryan Adams and the Implications for the Triangle?

Whiskeytown Album Cover

Surprised by the title I bet…but it was inspired out of two recent encounters with local entrepreneurs. They both threw out the Jesus reference…the Ryan Adams one is mine. Often you can’t get a speaking gig or a meeting in your hometown, but if someone from the outside comes in, somehow they have instant credibility. …

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We Are All Mockingjays – But Resist the Temptation

I had lots of different titles in my head for this post: Top 10 Most Abused Words in Business; Your BS Business Bingo Card Would Have These Words On It; Stop All the Bruises – Top 10 Words You Should Use Sparingly. Instead I decided to make an analogy – Yes, I admit it is …

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Marketing is Moving from Second Class to First

Anyone that has worked in marketing within at least the last 20 years knows what I am talking about…Usually sales and product/engineering rule the roost. Marketing as a function has been treated as the “necessary evil,” and since it is seen as a cost center, often, it is perceived as a second class function. These …

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Hot Week for Triangle Creatives & Entrepreneurs: Sept 8-12

Not sure if it is because the weather is cooling or just serendipity, but the week of September 8-14 is packed full of events for your inner creative or entrepreneur. Don’t miss out on these activities many free, most under $20! Forward Triangle, formerly known as Triangle Entrepreneurs Week, starts on Monday, September 8 and …

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The Importance of the F — Word

Find out 4 key strategies to help you FOCUS and succeed.

Want to Engage Your Audience? Look To General Electric for Some Tips.

I don’t normally rave about brands for the most part but this is worth the mention.  General Electric (GE) exemplifies what it means to be social.  All it takes is one quick Google search to see. Not only is their stock up but you will see highlights of their social media efforts from Forbes, Entrepreneur Mag, …

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Learn 6 Business and Marketing Lessons From My Garden

Who knew digging in the dirt can offer such insights for business? 6 lessons sure to wow your customers and create long-term habits for business success!

Risk Management & Innovative Marketing – 3 Questions I Ask Every Client

Looking for innovative digital marketing? I suggest checking your risk tolerance first.  Seriously! It is a lot like a trip to the financial planner. Pick a number between 1 and 10 that best describes your risk tolerance and matching it to your marketing plan. Just saying “innovation” is easy. Everyone wants the big hit, the video that …

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Sales vs. Marketing: The Original Game of Thrones

A Game of Thrones-like struggle for power and recognition exists in many offices. It’s a little well-known fact that  sales and marketing have had a long-standing power struggle. Often the two departments have different goals, motivations, and tools that align a company’s long and short-term goals. With each staking their claim to different areas of …

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