Melissa Kennedy

I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university's $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations. My passion for results goes beyond professional pursuits. I am a global facilitator and co-organizer of Startup Weekends and serve as an advocate and volunteer for many local charities including Food Bank of Central/Eastern NC, North Carolina International Affairs Council and Connected Women of North Carolina. Plus, I have served as the President for the Triangle Interactive Marketing Association,

Most commented posts

  1. Why companies don’t try new things? Legacy Inertia — 6 comments
  2. Don’t Panic – Manage info overload with a few personal boundaries! — 6 comments
  3. New Selling Strategy Series – The Knowledgable B2B Buyer — 5 comments
  4. Don’t Forget the Marketing – Biggest Mistake Marketers Make — 4 comments
  5. How to create a website in 2 weeks and $250? — 4 comments

Author's posts

Internal Marketing — Cisco Inspiration Project

So your sales force is busy, right? You have more than a dozen new products coming out at the same time…how do you introduce them in the most efficient way?  Consider podcasts for them to subscribe and listen while they drive to their next customer visit. » Situation: Most sales people are in transit–always going to …

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Internal Marketing — Cisco Talent Connection Organization Adoption

Internal communications, change management, organization adoption….many names same need–AUDIENCE ACTION. » Situation: How to capture the attention of a highly distracted workforce to understand a new career program, Cisco Talent Connection and take action by completing a profile. » Action: A fun character, a webisode series and a play on movie merchandising and viral shareability. …

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Web, Video & Social: Cisco Interaction Network

Harness the power of web, video and social to engage and nurture customers and prospects. » Situation: New online technology TV program with no consistent social or online brand, limited SEO functionality and no sustainability plan to feed content or interactivity. » Action: Create a website optimized for search engines, (for online video that’s no …

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Biggest Social Media Misconception: Nothing is FREE

Many people in marketing or not, assume getting involved with social media as a marketing tool is a no brainer, because it is FREE. Well, I am here to tell you that is NOT true.

Scalable Marketing – Web Content Syndication

How do you scale marketing across thousands of channel resellers? How do you transform their websites into a whole new content distribution network? » Situation: Cisco needed a way to scale its marketing, generate more leads and loyalty from its partner reseller network. It needed to find a way to reduce time and cost of updating …

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