Ester Mae Marketing is me, K. Melissa Kennedy, a results-oriented marketing pioneer that has done it all—including local television, Discovery Channel, a political campaign, a major university, a technology start-up and the first social media plan for Fortune 100 company.
I am an innovative, practical problem-solver with an MBA. Pioneered one of the first social media strategic plans for a Fortune 100 company, including monthly online TV program viewed by 120,000 customers. Created a scalable channel marketing service model and established a new customer communication channel through partner web syndication. Developed marketing plan for start-up technology firm. Launched first comprehensive marketing campaign for major science and technology university’s $1 Billion fund-raising effort. Award-winning performance for 15 years across functions, industries and organizations. Need more details, review my profile. Also check out my Google+ profile. What I don’t know how to do, my associates do. I work with the best talent in the marketplace that delivers.
Ester Mae was my great grandmother. She grew up in the conventional South and broke all the rules. She worked side-by-side in the fields with the men. She wore pants before it was socially acceptable. She and her husband saved to open a much-needed country store to serve the community. She would cackle loudly at funny jokes regardless of the setting. She taught me to be bold and courageous. Her “get it done” attitude is the cornerstone of my work–innovative marketing that delivers. Great grandma would be proud.